4 video drafts from Sam's real Arnold library + 14 statics · built & QA'd 2026-07-28 · goal: trial quality + annual starts (not cheap trial volume) · launch window: live by ~Aug 1; nothing launched after ~Aug 14 settles before the Aug 24 decision. Full strategy + QA reports in the vault (clients/arnolds-pump-club/creative-wave1/).
Nothing here is launched or client-shared. Review gates still open: (1) BLOCKING ear-check on V2 — does Arnold say "I want you to join" (what's captioned; 2-model transcription majority) or "I wanted to join"? Listen at ~0:01. (2) V4 iMessage is a format test HELD at the brand-fit gate (Nathan call) — don't bundle with V1–V3. (3) D1/D2 statics ship only after a real archival still replaces the gray placeholder zone. (4) DCT naming before trafficking.
Minor ear-checks while watching (timestamps in the vault REVIEW-NOTES): V1 ~0:07 "not like other apps" · V1 "choose that/it" · V2 "say/said to myself" at a cut · V3 "instead of getting into the exercise" clause. All captions are verbatim-from-tape — no scripted Arnold lines anywhere. Videos below are compressed web previews; full-res masters are in the vault.
Videos — Arnold recuts (4:5)
Real client-provided footage only (Dropbox library + YouTube clips, shared by Sam 7/16). End cards: "Follow Arnold's Plan · $99/yr ($1.90 a week)" / "Your next step. — Join for the Year".
V1 "Bogus" · 26.8sQA APPROVED* Hook: Arnold on other apps — "choose this, choose that… bogus" → the locked-in/focus argument.
V2 "Here's the deal" · 30.1sEAR-CHECK BLOCKING Hook: "Here is the deal, I want you to join the Pump App because…" — the direct-ask origin beat.
V3 "60 years old" · 26.7sQA APPROVED* Hook: "There's people that we have that are 60 years old and start lifting…" — proof beat for the 35–54 buyer.
Video — iMessage format test (9:16)
Stylized subscriber-continuity thread with the $1.90/week price beat. Held at the brand-fit gate — is a text-thread format right for this brand? The "i'm 3 weeks in" line has a documented swap option if fictional-usage framing is a concern.
V4 iMessage · 22.0sFORMAT GATE
Statics A — Annual anchor ($99/yr quality filter)
Price-math commitment framing; the annual/monthly mix signal shows in Stripe at trial start with zero settle lag.
A1 — "$99 A YEAR. $1.90 A WEEK."APPROVED
A2 — "The plan is daily. The decision is yearly."APPROVED
A3 — ledger math "$99 ÷ 52"APPROVED
Statics B — Myth-bust editorial cards
GL's proven click-earning mechanic ("RIGHT? WRONG.") in our editorial system.
B1 — soreness ≠ progressAPPROVED
B2 — "YOU JUST NEED MORE MOTIVATION. RIGHT? WRONG."APPROVED
B3 — "too late to start" (35–54 angle)APPROVED
Statics C — Continuity / next step
C1 — "You already read it every morning. The app is where you do it."APPROVED
C2 — "The email is the why. The app is the work."APPROVED
Statics D — B&W classic-physique layouts (need real stills)
GL's winning canvas, built for REAL archival stills — the gray zone is an intentional placeholder; these cannot ship until a real still is composited in.
D1 — "SIXTY YEARS OF SHOWING UP." + annual anchorNEEDS STILL
D2 — "TRAIN HARDER EVERY SINGLE DAY. RIGHT?" myth-bustNEEDS STILL
